Lead UX/UI Designer with 10+ years —
I design products that retain users by 30%, not just look good.

+30% retention I +25% UX scores I +15% conversion

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Featured Work

A curated selection of client work where design strategy met business goals — and delivered measurable results.

LuxeGuide — Luxury Travel Platform

End-to-End Design: Brand Identity, Information Architecture, Wireframes & Full UI for a Premium Travel Website and Admin Panel

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LuxeGuide — Luxury Travel Platform

End-to-End Design: Brand Identity, Information Architecture, Wireframes & Full UI for a Premium Travel Website and Admin Panel

See the project

AI-Powered Clinic Management Landing Page

I designed a clean, modern and user-centered, full marketing landing page — the primary conversion surface for the product.

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AI-Powered Clinic Management Landing Page

I designed a clean, modern and user-centered, full marketing landing page — the primary conversion surface for the product.

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Automotive Marketplace Redesign

PartsBuzz is a global automotive marketplace for buying and selling auto parts, vehicles, machinery, tools, tyres, lubricants, and accessories. The platform supports a large inventory across multiple categories and serves both buyers and sellers worldwide.

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Automotive Marketplace Redesign

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Senegal Software — CRM Design System

As Design System Lead within the broader product team, my responsibility was to architect and build the design system layer that would sit beneath all active product design work

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Senegal Software — CRM Design System

As Design System Lead within the broader product team, my responsibility was to architect and build the design system layer that would sit beneath all active product design work

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Smart Pre-Ordering Mobile App for Restaurants

Designed a location-aware food ordering app for Dubai restaurants — where your meal starts preparing as you arrive. Zero waiting, full experience.

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Smart Pre-Ordering Mobile App for Restaurants

Designed a location-aware food ordering app for Dubai restaurants — where your meal starts preparing as you arrive. Zero waiting, full experience.

See the project

Smart Pre-Ordering Mobile App for Restaurants

Designed a location-aware food ordering app for Dubai restaurants — where your meal starts preparing as you arrive. Zero waiting, full experience.

See the project

What Clients Say

Read insights and praises from mentors and peers who have guided and witnessed my professional growth.

Simão Soares, Prosonic
USA
"Koonj did an excellent consultation stage to understand all the details and requirements of the project and ended up delivering a great design. Would definitely recommend working with her!"
Ariela Mushkin
Canada
"I have worked with Koonj a few times now. I am extremely happy both with her work and her work ethic. She was finishing my project on a timeline, and continued working for hours. This was on the day when she was going on vacation! She waited for the file to be adjusted/completed/printed right before leaving on a train. Her commitment was unbelievable and I am very grateful! The work was done totally to my direction/satisfaction and with excellent input/ideas from her. The final product was far beyond what I was initially expecting. Thank you so much!"
Gilles Fuchs
UK
"This was my second time working with Koonj. She is an excellent designer that I recommend anyone work with."
Simão Soares, Prosonic
USA
"Koonj did an excellent consultation stage to understand all the details and requirements of the project and ended up delivering a great design. Would definitely recommend working with her!"
Ariela Mushkin
Canada
"I have worked with Koonj a few times now. I am extremely happy both with her work and her work ethic. She was finishing my project on a timeline, and continued working for hours. This was on the day when she was going on vacation! She waited for the file to be adjusted/completed/printed right before leaving on a train. Her commitment was unbelievable and I am very grateful! The work was done totally to my direction/satisfaction and with excellent input/ideas from her. The final product was far beyond what I was initially expecting. Thank you so much!"
Gilles Fuchs
UK
"This was my second time working with Koonj. She is an excellent designer that I recommend anyone work with."
Simão Soares, Prosonic
USA
"Koonj did an excellent consultation stage to understand all the details and requirements of the project and ended up delivering a great design. Would definitely recommend working with her!"
Ariela Mushkin
Canada
"I have worked with Koonj a few times now. I am extremely happy both with her work and her work ethic. She was finishing my project on a timeline, and continued working for hours. This was on the day when she was going on vacation! She waited for the file to be adjusted/completed/printed right before leaving on a train. Her commitment was unbelievable and I am very grateful! The work was done totally to my direction/satisfaction and with excellent input/ideas from her. The final product was far beyond what I was initially expecting. Thank you so much!"
Gilles Fuchs
UK
"This was my second time working with Koonj. She is an excellent designer that I recommend anyone work with."
Simão Soares, Prosonic
USA
"Koonj did an excellent consultation stage to understand all the details and requirements of the project and ended up delivering a great design. Would definitely recommend working with her!"
Ariela Mushkin
Canada
"I have worked with Koonj a few times now. I am extremely happy both with her work and her work ethic. She was finishing my project on a timeline, and continued working for hours. This was on the day when she was going on vacation! She waited for the file to be adjusted/completed/printed right before leaving on a train. Her commitment was unbelievable and I am very grateful! The work was done totally to my direction/satisfaction and with excellent input/ideas from her. The final product was far beyond what I was initially expecting. Thank you so much!"
Gilles Fuchs
UK
"This was my second time working with Koonj. She is an excellent designer that I recommend anyone work with."

Simão Soares, Prosonic
USA
"Koonj did an excellent consultation stage to understand all the details and requirements of the project and ended up delivering a great design. Would definitely recommend working with her!"
Ariela Mushkin
Canada
"I have worked with Koonj a few times now. I am extremely happy both with her work and her work ethic. She was finishing my project on a timeline, and continued working for hours. This was on the day when she was going on vacation! She waited for the file to be adjusted/completed/printed right before leaving on a train. Her commitment was unbelievable and I am very grateful! The work was done totally to my direction/satisfaction and with excellent input/ideas from her. The final product was far beyond what I was initially expecting. Thank you so much!"
Gilles Fuchs
UK
"This was my second time working with Koonj. She is an excellent designer that I recommend anyone work with."
Simão Soares, Prosonic
USA
"Koonj did an excellent consultation stage to understand all the details and requirements of the project and ended up delivering a great design. Would definitely recommend working with her!"
Ariela Mushkin
Canada
"I have worked with Koonj a few times now. I am extremely happy both with her work and her work ethic. She was finishing my project on a timeline, and continued working for hours. This was on the day when she was going on vacation! She waited for the file to be adjusted/completed/printed right before leaving on a train. Her commitment was unbelievable and I am very grateful! The work was done totally to my direction/satisfaction and with excellent input/ideas from her. The final product was far beyond what I was initially expecting. Thank you so much!"
Gilles Fuchs
UK
"This was my second time working with Koonj. She is an excellent designer that I recommend anyone work with."
Simão Soares, Prosonic
USA
"Koonj did an excellent consultation stage to understand all the details and requirements of the project and ended up delivering a great design. Would definitely recommend working with her!"
Ariela Mushkin
Canada
"I have worked with Koonj a few times now. I am extremely happy both with her work and her work ethic. She was finishing my project on a timeline, and continued working for hours. This was on the day when she was going on vacation! She waited for the file to be adjusted/completed/printed right before leaving on a train. Her commitment was unbelievable and I am very grateful! The work was done totally to my direction/satisfaction and with excellent input/ideas from her. The final product was far beyond what I was initially expecting. Thank you so much!"
Gilles Fuchs
UK
"This was my second time working with Koonj. She is an excellent designer that I recommend anyone work with."
Simão Soares, Prosonic
USA
"Koonj did an excellent consultation stage to understand all the details and requirements of the project and ended up delivering a great design. Would definitely recommend working with her!"
Ariela Mushkin
Canada
"I have worked with Koonj a few times now. I am extremely happy both with her work and her work ethic. She was finishing my project on a timeline, and continued working for hours. This was on the day when she was going on vacation! She waited for the file to be adjusted/completed/printed right before leaving on a train. Her commitment was unbelievable and I am very grateful! The work was done totally to my direction/satisfaction and with excellent input/ideas from her. The final product was far beyond what I was initially expecting. Thank you so much!"
Gilles Fuchs
UK
"This was my second time working with Koonj. She is an excellent designer that I recommend anyone work with."